Ideas you can hear.
Five projects. Different contexts. Explore how a brand’s personality becomes a sonic signature, a digital interaction or an opening moment.
A region with its own signature.
Centroamérica Mercado Musical brings a region and a cultural activity together in its name. Upper Sound develops its audio logo every year, adapting the structure and bird call to each host country: Guatemala in 2024, Costa Rica in 2025 and Panama in 2026.
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Brand and product, connected through sound.
Upper Sound developed a sonic identity for Majority’s mobile banking app. The work began with a warm, trustworthy audio logo and continued with a series of UX sounds integrated into the app.
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A history that sets the atmosphere.
For the Saúl E. Méndez 70th anniversary runway show, Upper Sound created a sonic introduction inspired by milestones in the brand’s history. The piece was conceived to open a show celebrating that history and identity.
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A sonic bridge between academia and business.
Innovation, community and connection in three musical layers. Discover the role of melody, harmony and percussion, and the two audio logo versions delivered.
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Trust and simplicity, expressed through sound.
A sonic signature for a fintech helping Guatemalan entrepreneurs digitize payments. One identity delivered as a simple audio logo and adaptations for vertical and horizontal animations.
Listen and explore the caseDifferent contexts. A clear intention.
A sonic identity is expressed through the relationship between the brand, its idea and the place where it is heard. These projects offer different entry points into that relationship: a cultural gathering, a mobile banking app, a runway show, the connection between academia and business, and a Guatemalan fintech.
Explore each case to hear the published piece and discover the context, creative concept and application described by Upper Sound.
More ways to put sound to work.
Explore the context and published audio from six more projects. Open each story and listen to the work.
Portafolio Diversificado
A short signature expressing confidence.
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A real estate business communicating US property opportunities. Our published work focuses on a sonic signature evoking simplicity, security and confidence.
The sample presents an identity condensed into a short piece. An audio logo can act as a signature at the opening or close of audiovisual content; those applications are defined for each project.
Listen to the published audio ↗Hablemos de Guatemala 2032
The sound of a shared vision.
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For this national transformation project, we developed a sonic signature connected with an idea of progress and development.
Our portfolio describes deep sounds and interacting sound design. The piece explores how an institutional intention can take shape beyond a verbal explanation.
Listen to the published audio ↗PlatzeeWorld
A digital experience you can hear.
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UX/UI sound design for menus in a metaverse experience, accompanied by background music. The project brings function and identity together in a digital environment.
The published sample combines interface sounds and a soundtrack: short cues linked to actions alongside a musical layer that accompanies the environment.
Listen to the published audio ↗CryptoTank
An identity for a different universe.
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Intro, outro and music for a programme about cryptocurrency investment. The published direction explores a futuristic, spatial sound.
The work combines signature moments with a longer musical piece. Listen to the relationship between the opening, atmosphere and the programme’s language.
Listen to the published audio ↗Hache Advisor
Music, voice and intention in one piece.
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Promotional audio for a brand statement. Music, narration and sound design come together to support an advertising idea.
The sample shows how voice communicates the message while music and sonic details build its context. It is a concrete example of campaign audio.
Listen to the published audio ↗MetaHumanos Podcast
Continuity between a conversation and its identity.
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Audio editing, cleanup, intros, outros and background music for a podcast format. The published work spans both voice and presentation elements.
The sample brings together editing, promotional audio and an intro logo. These elements can create continuity across a series while keeping the conversation central.
Listen to the published audio ↗Two more projects, in motion.
A brand statement and an educational identity: explore two more ways to put sound to work.
What could your brand sound like?
Tell us who you are, what you want to express and where your audience will hear you.