Majority. An identity you experience through interaction.
A warm, trustworthy audio logo and UX sounds for a mobile banking experience.
The brand is in the small moments, too.
Upper Sound developed a sonic identity for Majority’s mobile banking app. The work began with a warm, trustworthy audio logo and continued with a series of UX sounds integrated into the app.
Those sounds were designed to guide and enrich the experience of sending and receiving money. The project connects two scales of identity: the brand’s signature and specific moments of product use.
Add Money UX. One moment in the experience.
Listen to this sample of Upper Sound’s sound design for Majority.
Personality
Warmth and trust are part of the intention behind the brand’s audio logo.
Interaction
UX sounds were integrated into the app’s experience of sending and receiving money.
Continuity
The example offers a way to explore the role of sound in a digital product, beyond its brand signature.
One brand. Two scales of sound.
Brand identity
An audio logo as a concise expression of a warm, trustworthy personality.
Product experience
A series of UX sounds integrated into the app to accompany sending and receiving money.
Available example
Add Money UX is the published sample you can listen to here. It represents part of the project’s interface sound work.
Identity goes beyond a campaign.
In a digital product, a brand is present both in its communication and its everyday experience. Interface sounds provide another opportunity to express that personality.
This case invites you to explore the relationship between audio branding and UX design. A sonic signature presents the brand; a functional cue responds to a moment of use. Both can belong to the same identity without doing the same job.
One brand. Many ways to be heard.
From the interface to the brand story.
Majority’s product video brings together music and sound design. The sonic elements are also used inside the app, connecting product and communication.
What could your brand sound like?
Tell us who you are, what you want to express and where your audience will hear you.