← All case studiesPaggo · AUDIO LOGO CASE STUDYTrust and simplicity, expressed through sound.
A sonic signature for a fintech helping entrepreneurs in Guatemala digitize their payments. One concept, adapted to the logo and its vertical and horizontal animations.
THE CONTEXT
Digital payments begin with trust.
For an entrepreneur, adopting digital payments means introducing a tool into everyday operations and customer relationships. In this context, a financial brand needs to communicate clarity and approachability alongside technology.
Paggo offers payment solutions for businesses in Guatemala. Its public proposition includes POS terminals, payment links and digital tools for managing collections. This service context gives meaning to an identity that seeks to make a business’s next step feel more accessible.
The audio logo’s objective was to communicate trust, simplicity and an approachable solution for entrepreneurs looking to digitize their payments.
READING THE BRAND
Technology that serves the entrepreneur.
Paggo’s proposition brings together two needs: completing a practical task, getting paid, and feeling confident while doing it. To present this project, that relationship can be expressed as the confidence to take the next step.
This interpretation connects the brand’s service to the sonic intention of the brief. Trust guides the character of the signature; simplicity calls for a short, clear expression; approachability keeps the entrepreneur at the centre of the story.
The creative focus is the way the brand appears and can be recognized in audiovisual communication. The audio logo plays that identity role, accompanying the logo with its own sonic expression.
THE SONIC CONCEPT
A clear signature for an everyday solution.
Trust
The brand intention was to accompany a financial solution with a sonic presence that communicates confidence and warmth. The signature needed to contribute to the tone of the communication without adding complexity for the listener.
Simplicity
A brief idea keeps the focus on identity. The concept prioritizes clarity: a sonic gesture that can accompany the logo and relate coherently to the promise of making payments easier.
Adaptability
The brand also expresses itself through motion. The project therefore included versions adapted to vertical and horizontal logo animations alongside a simple audio logo. Each format adapts the identity rather than introducing an unrelated concept.
LISTEN TO THE PROJECT
A sonic identity that follows the logo.
Watch and listen to the Paggo audio logo published in the Upper Sound portfolio.
DEVELOPMENT AND DELIVERY
Three versions of one identity.
Development focused on translating the brief’s attributes into a signature and adapting it to the logo’s appearances. In the animated versions, the visual context shapes the relationship between sound and movement: each format requires its own adaptation.
01
Simple audio logo
A simple version for the sonic signature alongside the logo.
02
Vertical animation
A version adapted to Paggo’s vertical logo animation.
03
Horizontal animation
A version adapted to its horizontal logo animation.
The project delivered three versions with a shared intention: to communicate trust and simplicity across the brand’s presentation formats. It shows how audio branding can give a fintech a voice through its audiovisual identity.
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