Saúl E. Méndez. A story opens the runway.
A sonic introduction celebrating seven decades of identity, style and evolution.
Before the first step, an atmosphere.
For the Saúl E. Méndez 70th anniversary runway show, Upper Sound created a sonic introduction inspired by milestones in the brand’s history. The piece was conceived to open a show celebrating that history and identity.
The immersive, sophisticated sound design aimed to evoke style and evolution, creating an atmosphere for the opening. The brand’s trajectory and the intention of the celebration provided the starting point.
Listen to the 70th anniversary opening.
The piece published by Upper Sound presents the sonic introduction created for the runway show.
History
Milestones in the history of Saúl E. Méndez inspired the introduction’s concept.
Atmosphere
The sound design was conceived to evoke history, style and evolution.
Moment
The application was the opening of the brand’s 70th anniversary runway show.
A story ready to take the stage.
The context
The celebration of the Saúl E. Méndez 70th anniversary through a runway show.
The creative direction
An introduction inspired by the brand’s trajectory, with an immersive, sophisticated sonic atmosphere.
The application
An opening piece to begin the show and introduce the audience to the character of the celebration.
Sound can create an entrance, too.
A brand experience begins before its main moment. In a runway show, the opening offers a space to introduce an intention, an atmosphere and a story.
This project shows sound design applied to a specific event. The piece responds to the anniversary and its narrative, connecting the physical experience with the brand’s identity.
One brand. Many ways to be heard.
What could your brand sound like?
Tell us who you are, what you want to express and where your audience will hear you.