Sound that shapes the experience.
Sound design for content, digital products and brand moments that need to communicate more.
Every sound has a role.
Sound design creates and organizes the elements we hear in a piece of content or an experience. A texture can define an atmosphere, a transition can support a story and a short cue can communicate an action in an interface.
For a brand, those decisions need to respond to both context and personality. An event opening and an app confirmation have different purposes, durations and demands on attention.
UX sound focuses on those digital interactions. Deciding when something should sound, what it should communicate and how it fits the experience matters as much as the sound itself.
Listen to a Majority interaction.
Add Money UX is part of Upper Sound’s sonic identity and interface sound work for Majority.
Intention
Connect the sound to its moment of use. A short cue needs a meaningful purpose within its context.
Character
Majority’s project connects a warm, trustworthy personality with its digital experience.
System
App sounds can share characteristics with a brand signature without becoming the same piece of audio.
From storytelling to interaction.
Audiovisual content
Textures, transitions and effects help build the world of a piece. Their relationship with image, voice and music shapes the result.
Apps and digital products
Confirmations, notifications and other cues can accompany states and actions. Design needs to consider the context and the attention required at each moment.
Events and experiences
An opening or a soundscape can give character to a space or moment. The brand’s story and the intended experience guide the creative direction.
From brand personality to a sonic language.
Understand
The brand, its audience and where the sound will be heard give the project direction.
Explore
Melody, rhythm, texture and voice offer different ways to express a personality. The concept helps choose what belongs.
Shape
A sonic idea needs to work in context: a short signature, a campaign or a product interaction each has a different role.
Connect
Adaptations and usage criteria help keep that identity coherent across the touchpoints included in the project.
A few good questions.
How is sound design different from music production?
Music production develops a piece of music. Sound design works with textures, effects, cues and atmospheres, which can combine with music or exist on their own.
What is UX audio?
It is sound design applied to the experience of using a product or interface. It can accompany an action, communicate a state or connect an interaction to the product’s identity.
Does every interaction need a sound?
No. Silence or a visual cue may be more appropriate in some moments. Context, repetition and user needs help determine when audio adds value.
Can you work with an existing identity?
An existing visual or sonic identity can be the starting point. We need to understand its principles and the intended use to discuss a compatible approach.
One brand. Many ways to be heard.
From the interface to the brand story.
Majority’s product video brings together music and sound design. The sonic elements are also used inside the app, connecting product and communication.
What could your brand sound like?
Tell us who you are, what you want to express and where your audience will hear you.