Your next campaign.
Imagine launching a promotion with your own music, an opening that introduces the idea and an ending that connects to your audio logo. Different pieces, speaking the same sonic language.
Upper Sound · SoundCare
Your audio logo is the starting point. This is how it grows with every campaign.
Audio logo + sonic library.
You share the campaign brief.
New versions for your campaign.
Reels, videos and advertising.
We review, learn and adjust.
Next campaign. Same identity. A new cycle.
Monthly planning, sonic adaptations and ongoing advice, built around your brand’s calendar.
Let’s talk SoundCare ↗SoundCare in everyday use
A new promotion. A reel going live tomorrow. A season that changes the mood of your communications. Your sonic identity can move with all of it, keeping what makes your brand recognizable while finding an expression for each moment.
Imagine launching a promotion with your own music, an opening that introduces the idea and an ending that connects to your audio logo. Different pieces, speaking the same sonic language.
A library of custom backgrounds, intros and endings for reels, stories and videos. Your team can reuse and combine them to give daily communications continuity, without starting from scratch for every post.
Your audio logo can have a Christmas version, a launch adaptation or a summer campaign arrangement. Rhythm, instrumentation and energy may change while the signature that makes your brand recognizable remains.
You prepare a launch with an adaptation of your audio logo, support social content with a branded music background and close videos with a short sonic signature. As we plan the next month, we review what to keep and what is worth developing.
Illustrative examples. New assets, adaptations and versions are agreed according to each brand’s plan and calendar.
Two layers · One relationship with your brand
Brands continually produce videos, advertising, digital experiences and events. Each new piece needs to express the same identity, even when the channel, duration or season changes.
01 · Initial identity
An initial project defines your sonic language and documents how to use it. Deliverables are agreed according to the brand’s needs.
02 · Monthly SoundCare
Ongoing support extends that foundation to your team’s actual needs through planning, production and review.
What it can include
A plan with two to five monthly assets can support the brand’s regular production. Quantity and complexity are defined when we agree the scope.
Versions for different durations, formats, campaigns and seasons that retain the elements making the brand recognizable.
Monthly consulting to guide new applications, review materials and maintain an organized asset library.
Measurement in context
Follow-up combines identity criteria with indicators suited to each application. We agree how to measure before interpreting results.
Completed listening when the channel provides data on how much of the audio is consumed.
Brand lift studies to explore brand memory and its association with sound.
Task testing and controlled comparisons to evaluate sonic cues in a product.
A review of how identity criteria are applied across assets, channels and teams.
Available indicators of dwell time, consumption and audience response across the brand’s channels.
Research to explore the feelings and attributes audiences associate with the sound.
Indicators, reports and A/B tests depend on the agreed scope, data access and study feasibility. ROI requires business data and an agreed attribution method.
For brands in motion
SoundCare is designed for marketing and product teams with ongoing production: fintech, retail, technology, entertainment, hospitality and brands taking one identity across multiple touchpoints.
Explore how Upper Sound approaches sonic identities and applications. These projects illustrate our creative work; SoundCare’s scope is defined independently.
Explore case studies ↗The next step
Tell us what you produce, where your brand appears and what your team needs. On a call, we can define whether you need an initial identity, ongoing support or both.
Let’s talk SoundCare ↗